Turning a Personal Book Marketing Plan Into Recognition Marketing

I’ve seen book trends come and go, such as prequels following sequels. Book authors used to market their work four ways: price, place, and special promotions. But the Internet has changed this approach. Name recognition has evolved into something called Recognition Marketing.

Today’s book buyers search the Net for what they want and they want fast results. If they don’t get fast results, they move on to another website.

David Miranda describes this marketing shift in his article, “The New 5 Cs for Successful Marketing,” posted on the Recognition Marketing website. According to Miranda, Recognition Marketing has give components: Consumers, Context, Convenience, Convergence, and Community. Ever since I read his article, I’ve thought about adapting my personal book marketing plan to fit these components.

Consumers. Just like the housing industry, the publishing industry has become a buyers’ market. Publishers keep this in mind when reviewing manuscripts. You may write for the sports niche, for example, and have an idea of what buyers want. While you’re writing you keep these wants in mind.

Context. Target marketing is the focus of context. Your publisher may advertise your books on websites, in electronic newsletters, and print newsletters. To expand this context, you may write for specialized websites and print publications..

Convenience. An increasing number of consumers are reading books on electronic devices. If you are a published author, ask the publisher about formatting your book for the Kindle or the Nook. The cost of formatting depends on the word count.

Convergence. This is a one-word description of the blending of media and distribution channels. Amelia Kassel, of MarketingBASE, an information brokerage, offers convergence suggestions in her Info Today article, “How to Write a Marketing Plan.” Her suggestions: personal/electronic marketing, direct marketing, print advertising, public speaking, publicity releases, and trade shows. “The ability to develop and implement each of the above strategies requires learning and honing new skills,” she notes.

Community. This term refers primarily to social networking. When I think of community I think of the resources in my city–churches, colleges, service organizations, and volunteer groups. You may, or may not, be making use of these networks; I know I’m not. Browsing through printed and online phone directors will give you a better idea of community networks.

Are you trying to expand your personal book marketing plan? Recognition marketing may be the way to go, but it isn’t a quick fix. Rather, it is a detailed and ongoing process. “Be persistent,” writes Amelia Kassel. “Marketing projects are the sorts of things that often need to be repeated over and over before permanent change is achieved.”

Copyright 2012 by Harriet Hodgson

Irresistible Info Marketing Blueprint: Creative Burden?

Irresistible Info Marketing Blueprint is the new handbook for launching network marketers to their success.

In the information overload era we live in, every entrepreneur who seeks to take their business to the next level, to stand out in the crowd, to take their brand in a fabulous way to the marketplace, must understand one of the most critical obstacles that keeps them back; to wit: creative burden.

By reading this article you will discover a few things.

  1. What is outlined in the Irresistible Info Marketing Blueprint Module 2
  2. What is creative burden
  3. How is creative burden relative to procrastination of lack of success in today’s network marketer entrepreneur
  4. The solution for creative burden allowing anyone to create their line of info products.

In module 2 of Irresistible Info Marketing Blueprint, Mark Hoverson explains how to create Irresistible Teams, otherwise known as Executive Lifestyle Leverage. Hoverson knows a thing or two about this topic because he’s gone from the trailer and qualifying for food stamps to creating an 8 figure income in the span of 2 years. And he’s done it through creating info products and developing teams.

The Executive Lifestyle Leverage Hoverson talks about is, for example, when he takes his family to Hawaii for a week and rakes in $70K while he’s away, swimming with dolphins, exploring waterfalls, hiking and romping through pineapple plantations.

In looking at what’s covered extensively in Module 2 of the Irresistible Info Marketing Blueprint, these 4 topics are covered very strongly:

  1. Gain immediate insight into the “Entrepreneurial Epidemic” (Hint: this is the KILLER of 99% of entrepreneurs)
  2. What’s the difference between an “Executive JOB” vs an “Executive Lifestyle”?
  3. How to attract Top Joint Venture Partners E-A-S-Y and F-A-S-T
  4. Why you need the 3 “Magnifying Glasses” to ramp your business worldwide

Creative burden in terms of building a team refers to this. Let’s say you have a product you’ve created and you want to have affiliates to JV with you. (To JV means to joint venture which means you create it, someone else promotes it and you split the profits, or a variation of that). So you send a note to the individual(s) you want to promote your product without laying out ALL the information.

Here’s the thing. These people are busy. They have kids, and work, and ball games and church. They have a hundred things on their mind. So your friend (who happens to be a fabulous affiliate marketer, meaning, he/she loves promoting others’ products for kickbacks) gets your note and takes a peek at your product but then has a zillion questions.

  • How much?
  • What are the affiliate splits?
  • What’s the launch schedule?
  • What’s the fast action takers bonuses?
  • Is there a guarantee?
  • What are the main benefits of the product?
  • And on and on and on, right?

You are seeing creative burden in action. The affiliate doesn’t have time for this stuff; all the back and forth communication and all the questions that lead to more questions. You are placing creative burden on your JV partner to come up with questions and marketing ideas. He’s not going to be super excited to help you.

What if you sent him your product however, with all those questions already answered and in fact have a listed out your marketing ideas for him? He or she has to think of nothing.

You’ve removed all the creative burden! Now they’re super excited because you’ve paved the way for them to make a lot of cash without doing any work on the creative side.

Now, let’s move this creative burden to another arena… that being the network marketer who is struggling to build their business. They know all about Magnetic Sponsoring and attraction marketing and they are goofing around on the social networks but they are unable to recruit anyone into their business, or if they do, it’s minimal.

And so someone like Mark Hoverson says, “hey John, just create your own product, it will give you some instant cash in your pocket which you can offset your business costs and start funding your dreams and when people start devouring your product, they will see you as a leader and “boom!” join your business with you.”

Here’s what happens. Most network marketers will freeze up because the voice in their head is screaming these thoughts:

  • “I haven’t sponsored anyone yet.”
  • “I haven’t made any money.”
  • “I don’t have any value.”
  • “I don’t know what to do”.

If Mark were to make this statement to a network marketer and leave it at that, the entrepreneur would die in their tracks. Why? Because all the creative burden is left to the network marketer to be creative and discover what their value is to offer their tiny list. And when the burden is not lifted, people quit. That’s just reality.

So, what’s the solution to this creative burden? Mark goes into this at length in module 2 of the Irresistible Info Marketing Blueprint. He gives his students a step by step easy to follow blueprint that removes 100% of the creative burden and they see light bulbs going off. Now they see the possibilities. Now they “get it”.

Hoverson helps them switch their negative, non-serving belief systems into positive, action taking energy that delivers confidence and road maps for both newbies and experienced network marketers alike. Because this lack of product development runs across the board, it’s not just the newbies. Oftentimes even the experienced feel they have no value and can’t put 2 and 2 together to see a good game plan for product development.

Irresistible Info Marketing Blueprint solves this entire issue. It’s fun.

This brings us to the solution for the creative burden epidemic. What Mark offers and shares inside the Irresistible Info Marketing Blueprint is a clear, easy to understand, step by step blueprint for you to walk through.

You will discover your value.

You will discover why it’s valuable, regardless of what you thought prior.

You will discover why you now feel compelled to share and serve your list and why your list won’t pay attention to free stuff but they will to your paid stuff.

But that’s another topic all together which I will share about.

Two Big Content Creation Rules For An Info Marketing Business

When you build an info marketing business you should already know and appreciate that content creation will form a very important and integral part of your plan. When marketing to a niche or sub niche market, the prospects and customers are seeking content that is of an acceptable quality, be of value and also helpful for them to utilise in the pursuit of their interest.

There are two very important factors to concentrate on when creating content and by achieving this you will be on the correct path of building a loyal following which will form the foundation of your info marketing business. So what two factors must be used within your content? The ultimate goal you should be aiming for in the various forms of content that you create, especially blog posts and emails to your list members is for you to impart information to the readers that is desirable to them and in a way that they will find enjoyable. The key is to provide them with helpful information they want in an enjoyable way and avoid offering just anything in the most boring way possible as the consequences of that will be your internet business will become a rather lonely place to be.

It is a fact that most people read because they enjoy a good story. Now, whilst you will be giving factual information in relation to your niche subject rather than fiction, you need to be able to write it in a fashion that will not bore the reader to death. By practising the art of writing, you can make what may be a “dry” subject a much easier read by writing in a “lighter” style. Try using comparisons and analogies by comparing one thing with another. Remember, the prospect or customer has a huge amount of information constantly directed towards them and their time is limited. If those in the niche arrive at your blog and website to seek content, ensure that what they find will entice them to return on a regular basis. Through providing content in an entertaining way, you will create a very good chance of those interested in what you have to say staying with you for the long term.

Your content should not be just all fun as it should set out to also educate and teach the reader the answers, way forward, solve the problem, to progress their interest and for it to be worthwhile for them giving you their attention. They want to find out more information, they want to learn and whether that is solving a problem or furthering an interest, you should be establishing yourself as the go to person that supplies the very information that they are looking for.

So using these two content creation rules for an info marketing business the target is to achieve a balance between the two. Don’t bore, yet don’t be flippant, give valuable and helpful information yet delivered in a style that the reader can understand and use. And the easiest way to achieve this is to practice your writing techniques, look at content that you enjoy and learn from the style of writing. It does take some work, yet it is a very important part of building an information marketing business.